The Super Bowl, the NFL, and Domestic Violence: No More

It is that time of year again. Super Bowl Sunday is upon us. The battle between the Seattle Seahawks and the New England Patriots will be a fight between two of football’s finest. But we all know what the real entertainment of the evening will be: the commercials! Every year companies spend millions (the going rate is $4.5 million per 30 seconds) for the chance to get their message across to a projected televised audience of 115 million. Some advertisers have decided to get their money’s worth and generate pre-game buzz by airing the ads on You Tube.

That explains how a Public Service Announcement, or PSA, that is set to air during the Super Bowl has already gone viral. The ad is by No More, a coalition of groups dedicated to fighting domestic violence and sexual assault. The time to run the ad and the money to make it were donated by the NFL. After a year marked by scandal, the NFL is trying to repair its image.


No More has collaborated with the NFL to make a series of PSAs about domestic violence. The ads feature high-profile players looking straight into the camera, and saying “No More” to excuses sometimes offered for acts of domestic violence such as “she was asking for it;” or “she was so drunk;” or “he just has a temper;” or “but he’s such a nice guy.” The NFL has been running these ads during its regular season.

The Super Bowl ad is different. In it, the camera pans a disheveled house with a wall cracked by a punch, while a female voice is heard pretending to order a pizza but in reality is on the phone with a 9-1-1 operator. The operator understands that the woman is in trouble, and sends help. The tag line is: when you can’t speak, it is our job to listen. The ad is based on a real event.

All of this comes on the heels of the release of another video of another real event that went viral earlier in the year. The video of Ray Rice punching his then fiancé, and knocking her unconscious, was everywhere. The video of Rice dragging her unconscious body out of the elevator and leaving her on the floor of the hotel lobby revealed the inadequacy of the two-game suspension handed down by Commissioner Roger Goodell.


The NFL is hoping to replace the image of the Ray Rice video in the public’s mind with the image of the PSA it will run during the Super Bowl on Sunday. It is hoping to move forward from the scandal of 2014 to a new policy on domestic violence for the league.

The problem of domestic violence is a problem from which we should all hope to move forward. We should all say NO MORE.

If you or someone you know has had the terrible misfortune of being involved in a domestic violence incident, contact the attorneys at Pak & McRae Law, LLC for an evaluation of your case.

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Pak & McRae Law

At Pak and McRae Law, LLC we provide straightforward, sincere criminal defense for local, state, and federal matters. Our team includes a former Assistant District Attorney, so we understand how prosecutors approach cases and will use those insights to benefit your case.

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